Zapak Games to distribute some of the worlds largest toy brands exclusively in India
Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd., today announced their association with global toy maker Spin Master Ltd., who according to NPD Data is North America’s 3rd largest toy company. Zapak Games will be the exclusive distributor for many of Spin Master’s largest brands in India.
A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing award winning consumer products for children around the world and is recognized as a global growth leader within the toy industry with distribution in more than 65 countries.
Zapak Games is a leader in Gaming CDs and merchandise in India. With a massive distribution network of over 5000 Retail Outlets in more than 144 cities, Zapak Games has built one of the most comprehensive distribution networks in the country.
The launch of Spin Master toys in India will be divided in phases. The initial phase will be in July 2010, which will include globally recognized brands like, Air Hogs (Toy of the Year 2002), Bendaroos, GloDoodle, Liv Dolls and Moon Sand (Toy of the Year 2007).
Commenting on this association, Vaibhav Odhekar, Business Head, Zapak Games said, “We are thrilled to have associated with Spin Master, Zapak Games is already amongst the top 10 licensing & merchandising brands in the country and this association will help us make a stronger footprint in the toy and merchandise business in India and at the same time help us build a strong brand in the kids segment. With Spin Master’s toys we will look at introducing creative and innovative experience to the Indian audience. ”
Commenting on the association, Allan Rabie, Director International Sales, SPIN MASTER said “We at Spin Master are extremely excited to expand into this vast and diverse country with ZAPAK. Zapak has the credentials and experience to execute our business to become a major force in India; we couldn’t be more thrilled about this partnership.”
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About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 102 gameplexes present in 36 cities all across India to provide the Indian games world-class shared access. There will be about 300 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 2 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. was launched in September ’08 and ‘Runescape’ in association with Jagex Studios was launched in October ‘09. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space. Jump Games, India's premier mobile gaming and publishing firm, is also a part of Zapak Digital Entertainment Ltd.
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
About Spin Master Ltd.
A multi-category children's entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy's action phenomena and 2009 Toy of the Year winner Bakugan Battle Brawlers™, 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, and Moon Sand™. The company has also marked an entry into children's media with the launch of Spin Master Entertainment, a division focusing on the design, development and production of television and other media properties. Spin Master employs over 800 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and Mexico. For additional information please visit: www.spinmaster.com.