Zinzi – a wine specially designed for the young and uninitiated consumer - is now back in Karnataka at a new and attractive price. The wine that has so far been available in Karnataka at a price of Rs.450/- for 750ml will now be available for Rs.291/- for the same bottle! The 375ml will be priced at Rs.145/- down from the existing price of Rs. 240/-. This significant reduction in price per bottle will make Zinzi very affordable for the consumers. The new price will allow more new, young wine drinkers to engage with Zinzi. Zinzi will help break the myth that wine is only an elitist’s drink, and introduce them to the world of wines through the world of Zinzi, in an exciting and fun manner.
Zinzi comes in two varieties, ZINZI RED and ZINZI WHITE. Zinzi Red is a delightful blend of Cabernet Sauvignon and Shiraz grape varieties that pairs well with any choice of food, be it pizzas or chicken tikka. It is best served at a cool 16ºC. Zinzi White is suited for a casual mood, and is charming blend of classic Chenin Blanc and Sauvignon Blanc and can be best enjoyed chilled at 10ºC. Zinzi comes in two convenient sizes – 375ml and 750ml bottles.
Along with a vibrant and colourful packaging that appeals to its consumers, Zinzi also comes with a user-friendly and internationally acclaimed EASYCAP closure, as against the traditional cork closure, thus making it easy to open and close the bottle once opened.
As indicated by the tagline ‘find any reason’ ZINZI is meant to be an anytime everyday beverage for relaxation, enjoyment and socializing; and not just for special occasions. Zinzi has been especially blended to suit the wide variety of Indian food. So whatever be your choice of food, Zinzi promises to make your meal even yummier!
Abhay Kewadkar, Chief Wine-Maker & Business Head – USL (Wines): “Zinzi is an easy-drinking wine that has been made keeping in mind the first time wine drinkers, and fashioned in a way that attracts the consumers to the world of wines and makes it more accessible. Our aim is to make Zinzi an everyday beverage that can be enjoyed anytime without debating on the price or place.”
About the UB Group’s Wines Business
The UB Group has varied business interests, with the core businesses being beverage alcohol (spirits & beer) and aviation. At a time when wine consumption in India is growing at a rapid pace, and is fast approaching international levels, the UB Group’s Spirits Company, United Spirits Ltd., has made a timely entry into this business. The wine business operates through two companies - United Vintners Limited (UVL) and Four Seasons Wines Limited. UVL imports a large portfolio of wines from all over the world which offers consumers both differences in style and price point; Four Seasons Wines Limited produces top quality Indian wines at its new state-of-the-art winery in Baramati, 120kms from Pune. These wines are marketed under the brand names ZINZI and FOUR SEASONS.