The film, which stars Kunal Kapoor and Huma Qureshi in lead roles, follows the story of a family chicken recipe gone missing and how the members hunt for it to get it back.
The recipe named 'Chicken Khurana' has gone missing due to grandfather Darjee Khurana losing his mind.
The UTV Motion Pictures will unveil a giant cooker at Lokhandwala back-road tomorrow, asking people to help them find the recipe.
"Luv Shuv Tey Chicken Khurana sees the quirky Khurana family search for their favourite recipe, Chicken Khurana, that has gone missing hence we thought it would be an interesting opportunity for audiences to join the Khuranas in their pursuit of Chicken Khurana," said Shikha Kapur, Executive Director, Disney-UTV.
Whoever will be able to find the Chicken Khurana recipe before the film's release will be given Rs 10 lakhs, the makers said.
Produced by Anurag Kashyap and directed by debutante Sameer Sharma, the film will release on November 2.