In order to cope with an ever-increasing number of applications from India, Guinness World Records (GWR), the global authority on record-breaking achievement, has for the first time launched its Indian operations.
It has appointed a dedicated India-based official in response to the country's phenomenal interest in the domain.
"In 2011, India made the third greatest number of record applications to Guinness World Records - behind only US and United Kingdom. Applications from India have grown nearly 400 per cent in the past five years and number of actual record holders have grown over 250 per cent in the same period," said Nikhil Shukla, India representative of GWR based in the city.
Shukla, who is to report directly to GWR headquarters in London, will focus on meeting the huge demand for record- breaking within India.
GWR is also launching a dedicated Indian website www.Guinnessworldrecords.In. The site will be the home of record-breaking for Indian audiences and feature the latest world record news from India and around the world, he added.
The website also hosts a free of charge official record application process.
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