Nine people died on the spot, three being minor children, while another succumbed to his wounds as he was rushed to a nearby hospital along with four other injured people, police said.
"The passengers wanted to take a ride on the cement laden truck (to reach their destination) at a low fare while they were buried under the heavy cement sacks as it overturned," a police officer said.
He said five of the dead appeared to be members of a single family.
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