In "Diary of a Wimpy Kid: Old School", Kinney brings the series back to its roots.
Life was better in the old days. Or was it? That's the question middle-school weakling Heffley is asking, as his town voluntarily unplugs and goes electronics-free. But modern life has its conveniences, and Greg isn't cut out for an old-fashioned world.
It follows Heffley as he goes on a weeklong field trip to a farm and deals with a generation gap between the kids and their chaperones. With tension building inside and outside the Heffley home, Greg looks for a way to survive.
"For the tenth book, I wanted to bring things back to basics," says Kinney on the dramatic choice of black for the book cover.
"And nothing says 'Old School' for a cartoonist more than black, the colour of ink," he adds.
Published by Puffin Books, "Diary of a Wimpy Kid: Old School" hit the bookstores in more than 90 countries today, including in India.