"Its an unfortunate incident. The BSF convoy was attacked on the national highway by terrorists who fired at it from the by-lanes near Bijbehara," Director General of Jammu and Kashmir Police K Rajendra said.
Officials said that three BSF personnel identified as Head Constable Girish Kumar Shukla, Constable Mahinder Ram and Havaldar Dinesh were killed while four others were injured in the incident which took place at 4.30 PM near a government hospital, 52 kms from here.
BSF Director General K K Sharma is rushing to the spot to take stock of the situation.
Additional forces have been rushed to the area which has been cordoned off by CRPF and Rashtriya Rifles.
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No terrorist group claimed responsibility for the attack but the security establishment believe that it could be the handiwork of cadres of banned Hizbul Mujahideen group led by Burhan Wani.
The attack comes 10 days after the Hizbul Mujahideen had killed three policemen in two separate incidents in Srinagar city. They had threatened to carry out similar attacks.
Another terrorist Mohammed Naveed was captured alive after the terror strike.