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3 die after inhaling poisonous gas

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Press Trust of India Hardoi (UP)
Last Updated : Jul 28 2016 | 11:57 AM IST
Three members of a family today died after inhaling poisonous gas inside an old well in Behta Gokul area, police said here.
Village postmaster Ram Ratan Prajapati (55), his son Manoj (25) and brother Balakram (45) had entered in the well to rescue a cattle this morning, they said.
We felt that to unlock the mental shackles of the masses,
a traditional campaign would not do. Therefore, we created a teaser campaign to have an emotional connect with the masses and use the path to reveal our brand campaign. Through a 360degree(s) campaign revolving around a strong central communication line and an influential brand ambassador, we have successfully transformed myths into reality and awareness into action."
While most successful campaigns fall apart when it comes to fulfilling the brand promise, this expansive campaign was equally matched by efforts at ADANI's end. Mr. Shridhar Tambraparni, Joint President, City Gas Distribution said, "We were very confident of our campaign being a success. While the benefits of PNG gas are obvious, it is surely a task to break through the mental barrier of the masses, for which we needed a strong campaign and a brand ambassador to match.
Therefore, we proactively strengthened our response services, including a 24x7 emergency customer care number, mobile van and other services so we could convert every enquiry into an installation."
The campaign has so far received massive response from the masses and earned widespread acclaim from the industry stalwarts.

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About ADANI PNG
A wholly owned subsidiary of Adani Enterprises Ltd., Adani Gas Ltd. Is developing natural gas distribution projects across various cities in the country for customers in industrial, commercial, domestic and transport sector. Natural gas is a convenient, reliable and environment friendly fuel that allows consumers to enjoy high level of safety and economic efficiency.
The company has already set up city gas distribution networks in Ahmedabad and Vadodara in Gujarat, Faridabad in Haryana and Khurja in Uttar Pradesh. Visit https://bsmedia.business-standard.comadanipng.Com
About ONE advertising & communication services ltd. ONE advertising & communication services limited (ONE) is a leading strategic communication services provider in Gujarat. Since establishment in 2001 in Ahmedabad, ONE has aimed at delivering end-to-end communication solutions to its clientele. With the largest creative workforce in the state, ONE has a repertoire of numerous reputed global, national and regional brands as its clientele. Over the years, the agency caters to a diverse range of industry segments including Healthcare and Pharmaceutical, FMCG, IT Corporations, PSUs, Retail, Real Estate, Political Campaigns and Energy Sector Enterprises. Visit http://www.Oneadvt.Com
Media Contact:
Gaurang Darji
Sr. General Manager - Corporate Affairs
ONE Advertising & Communication Services Ltd.
Gaurangdarji@oneadvt.Com
+91-9925038960
Photo:
http://mma.Prnewswire.Com/media/472210/New_Ad_Campaign_Adani_P NG_Load_Na_Lo_Ph
oto.

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First Published: Jul 28 2016 | 11:57 AM IST

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