The car, which was on its way to Verinag belt of Kashmir valley from Jammu, skidded off the highway and rolled into the gorge near Panthyal bridge in the district, a police officer said.
All the three occupants, including the driver, died on spot, he said, adding they belonged to Nowgam-Verinag area of Anantnag district in South Kashmir.
Locals, police, army and CRPF rushed to the spot to recover the bodies from the gorge, he said.