"Around 60 million women in India are now online and use the Internet to manage their day-to-day life. With easy access to Internet at homes, cyber cafes, offices and growing adoption of smart phones, Internet is being used by women for a variety of things," Google India VP and Managing Director Rajan Anandan told reporters here.
The study, which also includes internal data from Google and a survey of 1,000 women, found that three out of four women in SEC AB are now online and 75 per cent are in the 15-34 age group with over 24 million women accessing the Internet daily.
In terms of online activity, email, search and social networking topped the list, followed by downloading music, looking for educational content, job search, watching videos and consuming news.
In terms of top searched categories by women on Google, apparels and accessories was the biggest search category followed by food and drink, baby care, hair care, and skin care.
According to the research conducted by TNS Australia, more than half of the respondents with access to Internet, said net research influenced their decision before finalising a product.
Internet influence also turned out highest for categories like skin care (72 per cent), baby care (69 per cent) and hair care (65 per cent) products.