Sixty four per cent pedestrians regularly do this and 18 per cent immediately respond to a call from their superior at work, even while switching sides on the road.
That is only one part of the story. One in every three car drivers tends to send out an important text message, stated the survey conducted by consumer goods maker Samsung across 12 cities in India.
There is one road accident in every four minutes in India, it added, citing government data.
In addition, 23 per cent of two-wheeler riders admitted to reading and replying to texts or social media updates if the message they received was considered important.
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"Among respondents, 80 per cent say they are very concerned about the number of children they have seen crossing the road while on the phone and 68 per cent admit to seeing truck and bus drivers using their phones behind the wheel," said the survey.
Union Minister of Road Transport and Highways Nitin Gadkari said: "Irresponsible use of mobile phones, including the new trend of taking selfies on the road, is becoming one of the major causes of road accidents today. We want to bring down the annual road accident fatality figure of 1.5 lakh, which is the highest in the world, by 50 per cent."
Around 55 per cent respondents think mobile phone companies should employ technology to prevent misuse of mobile phones on the road, said the survey, which is based on 1,341 respondents aged between 15 and 60.
The company has recently pledged its support to the ministry's drive to bring down road accidents, especially those arising out of irresponsible use of mobile phones.