P S Rahangdale, chief PRO, fire service, told PTI that information about the fire was received at 5.32 pm and fire brigade teams reached the Lake Home building in Chandivali within ten-fifteen minutes.
While the fire brigade personnel rescued over 20 people, five of them from a flat which was engulfed in flames, seven persons died. The fire spread up from the 14th floor.
Rahangdale said that four bodies were found inside a stalled lift. "This is time for awareness. Nobody should use lift during fire," he said, recalling a similar tragedy elsewhere in the city in the recent past.
One of the fire brigade jawans too suffered minor injuries.
The fire has been brought under control by late evening.