Joyair flight JR1529 careened off the runway when landing at Fuzhou Changle International Airport (FCIA) in Fuzhou City, capital of Fujian Province. A Xinhua journalist at the airport reported seeing smoke from the plane and passengers fleeing the cabin.
Pictures on microblog site Sina Weibo showed one of the wings broken. People were also seen seen dousing the plane with water.
There were 45 passengers and seven cabin crew on board when the accident happened. Of the seven injured, five have left hospital after some treatment and the rest two remained hospitalised.
The aircraft, a China-built Modern Ark 60 (MA60), was flying on a connecting route between Fuzhou, the eastern city of Yiwu in Zhejiang Province, and Hefei in east China's Anhui Province.
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Investigation into the cause of the accident is on.
Joyair was jointly established by the Aviation Industry Corporation of China and China Eastern Airlines. The airline's fleet consists of mainly domestic-made regional aircraft, including the MA and ARJ21 models. Joyair reported multiple accidents last year.
In December, another Joyair plane was forced to make an emergency landing in northwest China's Shaanxi Province.
No casualties were reported in either case.
Joyair issued an apology to the public on its official website following today's accident, Xinhua reported.