Corporate Responsibility Magazine in a survey of more than 1,000 adults over the age of 19 in the US found that 75 per cent of workers would not work for a company with bad reputation even if they were unemployed.
The study, which was conducted in conjunction with Allegis Talent2, workforce management solutions provider found that nearly 90 per cent of employees would consider leaving their current jobs if they were offered another role with a company that had an excellent corporate reputation, the BusinessNewsDaily reported.
Of those willing to work for a company with a bad reputation, the research found that, on average, it would take doubling an employee's salary for them to make such a jump.
"Today's chief executives at companies across the globe, regardless of size, continue to put more energy and resources behind the improvement of their corporate responsibility and sustainability programs," said Randolph Gulian, executive vice president and general manager for AllegisTalent2.
"More than ever, they understand that these efforts trickle down to sales, save money and improve asset values," he added.