Israel today took its military campaign to a new level by flattening a 13-storey apartment tower in Gaza following a warning to residents to evacuate.
The strikes in the southern town of Rafah came just hours after Israel bombed an apartment tower in Gaza City, collapsing the 12-storey building with 44 apartments. Around 30 people were wounded in the strikes, but no one was killed, Palestinian officials said.
Elsewhere, Israeli air strikes killed eight Palestinians in Gaza today and militants kept up rocket fire into Israel.
Likening Hamas to the brutal Islamic State (IS) terror group in Iraq, Netanyahu today vowed to continue with Israel's Operation Protective Edge in Gaza "until all of its goals are achieved and this can take time".
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"We decided that there will be no immunity for anyone who fires rockets, and that is relevant for every front and any person," Netanyahu told his cabinet at its weekly meeting in reference to rocket fire at Israel.
"They do not want human rights but rather a Caliphate," Netanyahu emphasised.
Addressing growing anger by residents of Israel's south, who were told that they could return home before ceasefire efforts collapsed and fighting started anew, Netanyahu said that he respects their endurance and feels their pain.
The Palestinian death toll in Gaza since the start of Israel's military operation on July 8, is now well over 2,100 with more than 10,500 injured.
68 Israelis have died, 64 of them soldiers, and the Jewish state has come under heavy rocket and mortar attack with an overwhelming majority of its population now requiring protection from such attacks.