Over 56 per cent smokers prefer attractive packaging of foreign smuggled brands which does not adhere to Indian regulations like pictorial warning on 85 per cent space of the cigarette packet, it said.
Smuggled cigarettes' consumption has increased by over 90 per cent from 12.5 billion to 23.9 billion sticks in last 10 years, the report said, adding that 74 per cent smokers are willing to switch to cheaply-priced smuggled or illegal cigarettes due to higher taxes on legal cigarettes.
The findings are part of the report on 'Need for Policy Reforms to Combat Illicit Markers - Case Study on Tobacco Industry' issued by FICCI's Committee Against Smuggling and Counterfeiting Activities Destroying the Economy (CASCADE).
"Border guards have to play an important role in combating cross-border illegal trading activities," said Didar Singh, Secretary General FICCI.
Deep Chand, Advisor FICCI CASCADE and former Special Commissioner of Delhi Police, said, "India is a victim of large scale smuggling as illicit trade has entangled not only the legal industry and governments, but also the consumers who are exposed to grave risks to life and security."