Paro Anand, a prominent author for children and young adults, says it has been a struggle to bring the genre to the mainstream, and the fight still continues.
"There is a growing awareness that Children's Literature is not a side show, it is in the mainstream now. I have been fighting this for a long time. In the beginning children's writers were not even invited to big literature festivals.
The author says the fact that writers of children's literature are not considered mainstream needs to change and demands more "prominent platforms for panels" to discuss the serious business of children's literature.
Paro lists out three reasons why it is a greater challenge to write for children.
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"Firstly, you are writing in a state where for younger children atleast, the person who buys it is not the end user. Parents or school libraries take this decision for them.
The final challenge, she says is writing about new, difficult and gritty subjects including religion, sexuality or patriarchy, and then getting it past editors, parents, or even schools so that the book reaches children.
"When I had written the book, 'No Guns at my Son's Funeral', we went back and forth about that title, because it was a dreadful title especially for a younger audience.
Despite calling it a challenging task, Paro loves the "danger" of writing for teens and young adults, calling them the "toughest audience".
"If they feel that you're one Auntyji trying to be cool,
the book is definitely in the dustbin. I love sitting on the edge, the teetering, not knowing whether I'm going to fail or succeed," she says.
Actor-writer Nandita Sen, who recently came out with 'Mambi and the Forest Fire' says that as an author for children, her primary responsibility is to find a way to engage and entertain while competiting with television, ipads and digital media.
Sen feels that children's literature can be used as an effective tool to bring children closer to reality.
"Children's books have a very special capacity to use fantasy, by which I do not mean an idealised idyllic work. You can really use fantasy to bring children closer to reality.
For instance, her latest book 'Mambi and the Forest Fire' is about self-confidence and embracing one's own identity while celebrating diversity.
"I think it is a very important topic in India now, and indeed anywhere in the world. You can write in non-preachy ways to sensitize kids to matters that are a part of their reality.