"How Champions Think: In Sports and in Life" consists of performance principles that have proven themselves in countless competitive situations, in arenas from which only the strongest minds emerge triumphant.
It explores how to keep the mind from holding one back, whatever one's physical gifts or other talents. It's about how to make a commitment, how to persevere, how to deal with failure - and how to train one's mind to create a self-image that promotes confidence and accomplishment.
His client list includes Hall of Fame golfers like Pat Bradley, Tom Kite, and Nick Price as well as stars of the present, such as Darren Clarke, Keegan Bradley, Padraig Harrington, Graeme McDowell, Mark Wilson, and Rory Mcllroy.
"A desire to be exceptional may not in itself strike you as unusual. Everyone, as a kid, has daydreams in which he catches the touchdown pass as time expires to win the Super Bowl, or she pole-vaults sixteen feet to win an Olympic gold medal," he says.
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Rotella has worked among others with the winners of 84 major golf championships on the men's, women's, and senior tours.
"I've worked with Olympic gold medallists in the equestrian sports. I've worked with NCAA champions in track and field, soccer, lacrosse, and basketball. I've worked with winners of major tennis tournaments. Three of the five players in the history of the PGA Tour to shoot a competitive 59 - Chip Beck, David Duval, and Jim Furyk - were working with me when they did it.