The fresh infusion of funds will fuel aahaa's market expansion, help enhance its technology and infrastructure and attract talent, the company said in a statement.
Launched in 2013, aahaa is addressing an opportunity of Rs 14,400 crore, the estimated expenditure of companies on indirect materials.
The company already has over 50 customers across manufacturing, technology and banking verticals, including Wipro, TCS, Ashok Leyland, Michelin, Titan, Karur Vysya Bank and Cholamandalam Finance.
The startup's leadership team includes Rajaraman Sundaresan (CEO) and Shri Harish Kannan (COO).
The startup aims to solve a major pain point for corporates concerning the purchase of thousands of materials from hundreds of vendors in multiple locations.
Aahaa has over 500 vendors and sources 75 per cent of its deliveries locally, it said.