Delhi Tourism Minister Kapil Mishra said the government will make separate budgetary allocation for 'Brand Delhi' campaign which will be launched in August.
He said the campaign will try to rope in a brand ambassador besides going for television promotions to make it a success.
"We have so many beautiful monuments...We are going to launch an aggressive campaign to make Delhi a world-class city.
He said the government will showcase the city's culture and heritage at the festival, adding, they will launch campaign on a larger scale.
The minister also announced that the city government will construct this year two exclusive venues for organising cultural events.
"I was sad to see Zubin Mehta performing at Nehru stadium. Government has decided to construct two exclusive venues for organising events in Delhi," he said.