About 54 per cent of points of sale of tobacco have no visible health warning and nearly half of the vendors around schools sell tobacco products, a new study has revealed.
Claiming that multinational tobacco companies sell their products around schools, the study titled 'Tiny Targets' by NGOs Voluntary Health Association of India and Consumer Voice termed it a "very systematic and widespread" ruse to get young people addicted to tobacco.
As many as 243 schools and 487 points of sale were closely surveyed during this study in 20 cities.
The study claimed that despite prohibition of sale of tobacco products near educational institutes, numerous shops, vendors and points of sale resort to selling and advertising tobacco products around schools.
It also claimed that vendors sale tobacco products on discount and distribute free samples to attract customers.
"Investigators documented that of the 225 tobacco points of sale observed, 91 per cent of displays were at one metre - a child's eye level; 54 per cent of the points of sale had no visible health warning and 90 per cent of displays were beside candy, sweets and toys," the study said.
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M V Gowda, a Rajya Sabha MP, said behavioural aspects need to be changed to deal with easy access to tobacco products.
"Easy access remains a problem," he said, adding, "Young people are vulnerable to the temptations of tobacco and alcohol even before they were able to make informed and mature decisions.
"For some, these become a gateway to drugs. Therefore it is important to protect youth from these harmful effects."
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