Acer aims 12.5% share in Indian PC market this year

Computer maker Acer is planning to increase its Indian PC market share to 12.5 per cent by the end of this year and expand its retail presence by adding 100 more stores.
"Our market share in India is around 10 per cent. Last quarter was very exciting for us. Given this momentum, we expect to grow by 2.5 per cent and achieve 12.5 per cent market share this fiscal," Acer India Chief Marketing Officer S Rajendran told PTI here on the sidelines of an event organised for the launch of products.
The company has launched products such as premium laptops, all-in-one PC, monitors and gaming products with prices in the range of Rs 26,499 and Rs 1.1 lakh.

"In April, we unveiled 45 products in New York and we said that we will shipping them in phases. This is first wave of product of that we are now shipping to India," Rajendran said.
He said the demand for gaming related products has jumped from 10 per cent a year back to around 25-27 per cent at present. Acer launched Aspire V3 at a starting price of Rs 43,499 and Aspire V Nitro-Black at Rs 1.1 lakh for gamers.
The PC maker also launched a 12.5 inch notebook with 128 GB storage drive, Aspire Switch, at a starting price of Rs 53,999 that can be used as notebook, pad, display, tent and desktop.

It has also launched world's first curved monitor with price starting at Rs 89,999.

"Our consumer segment accounts for 40 per cent of our business. In commercial segment, we have government vertical that accounts for about 22 per cent, followed by BFSI with about 20 per cent, education 10 per cent and corporate 8 per cent," Rajendran added.
He said the company expects the government and BFSI to account for 22-25 per cent of Acer sales in India.
"Government is pushing Digital India in a big way and banking reforms are also underway. This is going to give huge impetus to our business. We see our corporate business to increase by about 2 per cent," Rajendran said.

He said the company is cautious in education segment as there are issues around delay in payment which often makes its business partner uncomfortable.