The campaign in various shape and form primarily includes multiple levels of protests in both New York and San Jose where the Prime Minister would be travelling.
It also includes a massive campaign on social media and even a big bill board from the new "Modifail" campaign launched by Alliance for Justice and Accountability (AJA).
Describing itself as a coalition of progressive groups in the US, the AJA has put up a huge billboard on a freeways in Silicon Valley. The saffron-colored billboard has a huge mugshot of the Prime Minister addressing a rally.
In a statement, AJA hoped that this series of billboards in the Bay Area will inform the American people that Modi's upcoming "Silicon Valley PR tour is being used as an excuse to whitewash his dismal record" as Prime Minister.
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AJA plans protests outside the SAP Center in San Jose on September 27, where Modi is scheduled to address to some 18,500 Indian-Americans.
New York-based Sikh for Justice has said it will hold similar protests before the United Nations here and also in front of the SAP Center in San Jose on September 27.
A section of the Patel community, who are agitated against police action in Gujarat, has said they would raise "black flags" against Modi in both New York and San Jose.
US-based Human Rights Watch urged CEOs of American technology companies to tell the Indian leader that they will oppose any steps that erode free expression or privacy rights.
"While India presents significant business opportunities, CEOs should tell Modi that they will oppose any steps that erode free expression or privacy rights," Brad Adams, Asia director at Human Rights Watch, said in a statement.
The Patels-dominated Asian American Hotel Owners Association or AAHOA has welcomed the US visit of the Prime Minister, describing him as a leader who has a distinguished record of fostering economic development and innovation.