Having been ratified by the global body, we are now positioning the 'Adikriti' range, having motifs of Mithun in Arunachal and Rhino of Assam's Kaziranga to promote the message of saving the greeneries, extinct wild species and our indigenous people, and who but a popular Bengali film diva to promote the cause among the hordes of followers, the chain's director Rupak Saha said.
"The whole concept, Inspired by tribal trinkets is aimed for the funky stylers who confidently carry off the neck pieces that display a rhino head, gold thorns or peacock feathers and masks of folklore," Saha whose jewelry chain does the design with marketing support from ,World Gold Council said.
The initiative has also adopted a village in north east to pour a part of the profits for health and education for the Reang population there, Saha said.