"Our objective at Aditya Birla Bizlabs is to enable the start-up ecosystem with the power and reach of the group's businesses to create a platform to foster growth and rapidly scale-up businesses," Aditya Birla Group Executive President Dev Bhattacharya said.
Aditya Birla Bizlabs will be looking at start-ups which offer innovative solutions in the areas of retail and financial services or mobility, it said in a statement.
These are also the industries where the group enjoys leadership positions via its businesses such as Idea Cellular, More, Pantaloons, Madura Fashion & Lifestyle and Aditya Birla Financial Services, it added.
In addition, the selected start-ups will have the opportunity to scale up by entering into a commercial arrangement with the group's businesses, it added.
They may also receive an investment from an independent arm of the Aditya Birla Group, it further said.