Aero Club, owners of the popular brand 'Woodland', has unveiled new products to strengthen its 'WOODS' brand, Aero Club managing director Harkirat Singh said Wednesday.
WOODS first store in the city was inaugurated by Singh at Palladium Mall, Velachery.
"We took a risk and set up the first WOODS store in Delhi. The response we got was huge. We are planning to expand WOODS stores in 10-15 cities...the plan is to have at least 20 retail stores by next year end," Singh told PTI.
The outlets to be set up by the company in luxury malls would attract investments of Rs one crore each, he said.
"Right now the focus is in malls," he said when asked whether the company would look at establish stand-alone stores.
"WOODS will be serving women customers while Woodland is more of outdoor adventurer (category)," he said.
On expansion plans, he said "Delhi has got two stores, South India four stores-- one in Palladium Mall, Chennai, Mantri Square Bengaluru, Lulu Mall, Kerala and fourth is coming up in Sarath city capital mall, Hyderabad.