/ -- Affle's 3rd acquisition in the last 12 months
Commenting on this acquisition, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, "We are excited to announce the acquisition of Shoffr, which is our third acquisition after the Vizury Commerce Business and Markt in the last 12 months. We welcome Shoffr's team on-board. With increasing influence of smartphone-based engagements on the retail purchase decision, we believe that Shoffr complements our existing Omnichannel Platform to enhance the ROI for brands through both online and offline transactions."
Sharing his thoughts about this development, Abhishek Dadoo, CEO & Founder of Shoffr Pte. Ltd., who has now joined Affle International as the Director, Omnichannel Platform, said, "We are glad to commence on this exciting journey together with the Affle group. Shoffr's online to offline capability to drive in-store traffic is used by several retail brands in India & South East Asia and we look forward to growing Shoffr into an omni-channel platform by leveraging synergies with the Affle group. We believe that we will be able to see our vision for Shoffr, to deliver and measure end-to-end consumer journeys come to life."
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