/ -- Affle Group's 4th acquisition in the last 15 months
Commenting on the recent development, Anuj Khanna Sohum, the Chairman, MD and CEO of Affle said, "We are happy to have this definitive agreement inked since we have significant synergies with the RevX platform. We are confident that when we layer our DMP-based audience intelligence and mFaaS-based ad fraud filters on the RevX platform, we will be able to boost the ROI of the platform significantly. Also, we are very excited by the self-serve features of the RevX platform and believe that this could help us drive the adoption of programmatic advertising amongst fast-growing industry segments. This acquisition would complete our CPCU (cost per converted user)-based offering by adding newer functionalities and machine learning-driven algorithms."
1. https://www.revx.io/resources/blog/revx-amongst-top-global-retargeting-partners-in-appsflyer-s-performance-index-2019
For more information visit www.affle.com
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