/ -- India, being the second most populous country in the world, has been an attraction for a large group of investors from around the globe to expand to new business opportunities and to capitalize on the growth. Having the youngest population percentage in the world, the country has a dominance over the market trends as the market seems to move largely by the millennial groups. On this note, the Japanese investors at large, have been attracted to the market lately and have been investing in both medium to larger size organizations seeing the huge potential being offered. Many brands have been expanding to retail chain stores in India while targeting groups that look into affordable products with a quality value to it.
Another Japanese chain 'Hamee' has entered India, which targets the same market via online channels and provides affordable products while targeting the millennials and understanding the user behaviour in this market. Hamee established its subsidiary in India in 2015, where they partnered with local channels to cater maximum visibility to its products online. Since online users have drastically increased due to cheaper data plans recently, Hamee believes that more people will be spending time searching products online due to its convenience value and simultaneously expect faster delivery and varied choices to opt for. Hamee believes that such demands can be catered with faster shipping, a huge catalogue and better management of inventory for end users to have the best possible shopping experience.
Hamee India is a 100 percent subsidiary of Hamee Corporation Japan, which is a listed company on the Tokyo Stock Exchange. They are coming up with a huge range of daily affordable accessories for the youth, while moving forward in support of Make-in-India and sourcing goods locally, which would completely support the Indian market's overall growth.
On being asked about the Indian market, Pratik Nayek, the Director of Hamee India, adds: "Since Japanese technology has always fascinated us with quirky stuff and extraordinary technology, we are planning to target thrifty shoppers in India with our huge range of products from Japan and India, as we already have started sourcing from Indian local makers who provide us products really fast. We are an established brand in Japan, US and Korea and expanding to India, Taiwan and other Asian markets as well. In India, our focus is to work on low margins as the market is very competitive in the accessory business and needs differential pricing strategies."
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