Demanding removal of the word from the advertisement, the community members said 'Lala' word is used for centuries for the members of Aggarwal community as a mark of respect but in the advertisement it has been used in a derogatory manner, which is insulting for the whole community.
The members the community has sent a memorandum to the Prime Minister seeking his intervention.
The community has threatened to launch an agitation if the word Lala is not removed from the advertisements.