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Ahmedabad teenagers top the charts in social media usage

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Press Trust of India Ahmedabad
Last Updated : Jun 11 2014 | 8:33 PM IST
As per a latest 'GenY Survey' done by Tata Consultancy Services (TCS) across 14 Indian cities, Ahmedabad's school-going teenagers emerged as 'hyper connected', as they topped the charts in using Facebook to stay connected with their friends and relatives.
The survey concluded that Facebook usage in Ahmedabad city by teenagers is among the highest in the country.
More than 94 per cent teenagers out of 1,100-odd respondents in the age group of 12-18 in Ahmedabad claimed that they are having a Facebook account.
This is far more than the national average of 85.97 per cent. Suprisingly, Facebook usage of city teens is higher than metro cities like Mumbai and Delhi, which remained at 85.14per cent.
Besides Facebook, city teens also topped the charts across the nation in using other social media platforms, such as Google+ and LinkedIn.
The 'GenY survey' was done by Tata Consultancy Services (TCS) across 14 Indian cities, including Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 18,196 high school students of 12-18 age group. The sample size of Ahmedabad was around 1,100 respondents.

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Just like social media usage, city teens are also ahead in using latest gadgets, as almost all claim to own some kind of gadget to remain 'social'.
Among all respondents from the city, 95.12 per cent claim to have own a mobile phone, much higher than national average of 86.68 per cent and metro average of 82.43 per cent.
At least 75.94 per cent of the city respondents claimed to be using home computers, which is also higher than metro average of 61.28 per cent and 71.62 per cent average of mini-metro cities.

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First Published: Jun 11 2014 | 8:33 PM IST

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