The system, developed by researchers at the University of California San Diego in the US, aimed to test how well tools from artificial intelligence (AI) and machine learning can help the fashion industry and consumers.
While there are many algorithms and tools to help online retailers recommend designs to potential buyers, team wanted to see if it would be possible to crunch preference and other data to make recommendations, and enable computers to produce custom clothing designs.
"We show that our model can be used generatively, ie given a user and a product category, we can generate new images (in this case clothing items) that are most consistent with the user's personal taste," said Wang-Cheng Kang, PhD student at UC San Diego.
Researchers focused on devising a system to create better recommendations, particularly in the case of 'visual' recommendations, where consumers can be swayed by how the product looks, as in the case of fashion apparel or artworks.
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"These frameworks can lead to richer forms of recommendation, where content recommendation and content generation are more closely linked," said McAuley.
The team demonstrated that recommendation performance can be significantly improved by learning 'fashion aware' image representations directly, by training the image representation and the recommender system jointly.
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