Party wing 'Amma Peravai' is tasked with carrying out the awareness on the achievements of the Jayalalithaa-led government since it came to power in 2011.
The rallies, aimed at reaching out to the 5.62 crore strong electorate spread over 65,616 polling stations across the state, seek to secure "100 per cent victory" for the party by explaining its government's "development schemes and visionary plans."
The rallies were launched here by AIADMK presidium chairman E Madusudanan and Chennai Mayor Saidai Duraisamy and by Lok Sabha Deputy Speaker M Thambidurai in Karur. The launch was also done simultaneously by ministers, mayors, office-bearers of Amma Peravai, MPs, and MLAs across the state.
AIAMDK has also launched dozens of street-corner and public meetings in districts including Kancheepuram and Vellore to do a recall of welfare schemes including freebies.
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Meanwhile, a day after DMK chief Karunanidhi blamed the AIADMK regime over release of waters from Chembarambakkam Reservoir in an agitation, the ruling party today dubbed his claims as "lies and rumour mongering."
An article in AIADMK mouthpiece 'Dr Namadhu MGR' assailed the DMK for treating the torrential rains and resultant floods as a "political opportunity."
"Karunanidhi staging lies is a habit that did not come to him now, also in 1985, he grabbed the Madurantakkam Lake issue and tried to (politically) harm Puratchi Thalaivar MGR, it is history that he failed in doing that," the article said.
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Meanwhile, in a party release, Jayalalithaa said her
party's information technology wing would deliberate poll strategies and use of social media for party development.
She also appointed party petitions committee member and state textiles minister S Gokula Indira as the party Women's Wing Secretary replacing L Sasikala Pushpa, a Rajya Sabha MP.
However, Indira was relieved of her responsibility of party's organising secretary.