Aim is to be among top 3 smartphone players in India: LeEco

Chinese firm LeEco today said it hopes to grab a spot among the top three smartphone players in India within this year, on the back of its disruptive technology.
The company, which launched three new handsets today, said it would also bring its ecosystem of devices and services including televisions and smart cycles to the Indian market later this year.
"We are very confident of our disruptive technologies. The specifications are world-class and the pricing is very competitive. We aim to be among the top 3 players in India in 2016," LeEco India COO Smart Electronics Business Atul Jain told reporters here.

Asked which players he expected to dislodge from the tally, Jain said it could be anyone -- Samsung, Micromax or Intex.
India is one of fastest growing handset markets globally and is poised to overtake the US soon.
According to research firm IDC, shipments in India grew 21.4 per cent year-on-year to 28.3 million units in the July- September 2015 quarter.

Samsung led the tally with 24 per cent share, followed by Micromax (16.7 per cent), Intex (10.8 per cent), Lenovo Group - Lenovo and Motorola (9.5 per cent) and Lava (4.7 per cent). Talking to PTI, Jain said India will be a "critical market" for LeEco.

"We have launched our products in the US and India apart from China and we will go to the other markets as well. But India market will be critical for us," he said.
He added that the company will expand its portfolio of products and bring its televisions and smart cycles to India within this year.
The aim is to provide consumers with new alternative of ecosystem based products consisting of platform, content, devices as well as applications, he said.
Founded in 2004, the Beijing-headquartered firm has a number of businesses, spanning from Internet TV, smart gadgets, large-screen applications, e-commerce and Internet-linked super-electric cars.

The company has already partnered Yupp TV and Eros in India for content sharing.
About LeEco:
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 14,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles, and Silicon Valley.
With 'Breakthrough Technologies, Comprehensive Ecosystem and Disruptive Pricing' as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars

. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, LeAuto. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
Media contact:
Aaron Samuel
Aaronsamuel@le.Com
+91-9686100143
LeEco, India
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The artfully designed Super4 X Series houses premium technology in an ultra-slim frame built from the finest-grade aluminum alloy materials and features an ultra-narrow bezel. Available in a range of screen sizes including 43, 55 and 65 inches. These ecotvs feature HDR, Harman Kardon speakers and 3GB RAM and 32GB* of storage. The Super4 X Series ecotvs will be available on November 2 at LeMall.Com.

- 43-inch - $649 with 3-month free EcoPass membership - 55-inch - $899 with 12-month free EcoPass membership - 65-inch - $1,399 with 12-month free EcoPass membership Both ranges of ecotvs feature LeEco's eui experience, and signature LIVE and Le apps, which offer customized viewing and seamless integration with LeEco ecophones. All ecotvs offer advanced voice search and Harman Kardon speakers*, as well as Android(TM) TV and Google Cast(TM) technology.
More Innovative Technologies, Built for Today's Life and Tomorrow's Lifestyles: LeEco also previewed its vision of connected screens that includes smart bikes, virtual reality and self-driving electric vehicles.