Lohani, who recently took over as the chairman and managing director of the government-run airline, in a letter to the 27,000 employees today, said Air India is a brand, which needs to be revived with concerted efforts from all.
"There shall have to be concerted focus and attention on safety and enhancing passengers experience. Safety is paramount and there will not be any compromise on safety related matters, Lohani said in the letter.
Improving the efficiency of the entire engineering set up to enhance higher reliability and availability of aircraft is another area which needs the focus and attention, he said adding "it is absolutely paramount to ensure very high levels of on-time performance."
"While the target will always be to achieve 100 per cent OTP, at this initial stage we should guarantee at least 90 per cent," he said.
Besides, higher emphasis has to be laid on maintaining highest standards of integrity in the airline's workforce, he said adding, "the organisation will always maintain zero intolerance to indiscipline."
Pointing out that Air India was going through a grave crisis at this critical juncture, he said this was not the time to seek and serve "petty" personal interests but a time for all to give in their best to the company.