"This is a first-of-its-kind initiative taken by India's public service broadcaster in a bid to provide one-stop window for those looking for an easy way to advertise with Akashvani's various kendras," a statement released here said.
It added that the toll free number will connect the kendras of AIR and it will become faster to answer and tackle the problems encountered by advertisers.
The number will also provide an avenue for those who want to expand their business but have a limited budget to publicise and indulge in other promotional activities.