Airbus must overcome significant technical and financial challenges, while the Space X company owned by South African-born billionaire Elon Musk, co-founder of PayPal, is already experimenting with its model.
Since 2010, a team of engineers has been secretly working at an Airbus warehouse at Les Mureaux, just outside Paris, looking for ways to reuse space rocket launchers.
They have a difficult task ahead because they must ensure that reuse ends up costing less than sticking to classic single-use models.
Airbus has baptised the two phases of its reusable launcher concept Adeline and Space Tugs.
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Adeline, which stands for ADvanced Expendable Launcher with INnovative engine Economy, is original because it combines space technology with aeronautics, said Herve Gilibert, technical director at Airbus Defence and Space.
"In order to reuse the main stage, we bring back the most expensive parts and try to make them in a way that they become much cheaper to reuse them than to make new ones," Auque said.