"Being one of the market leaders, we aim to increase 3G penetration and adoption in the region by re-defining user experience," Nilaj Mahalanavis, circle business head (north east) said here yesterday while launching the service.
As part of its services, Aircel has launched a new offer '3G Good Morning' where customers will get unlimited data free and browse up to 100 MB with 3G data speed daily between 4am to 8 am, Mahalanavis said.
In addition, there are wide ranges of 3G plan starting at Rs 8 to choose from.
"Aircel is one of the market leaders in Northeast and it gives us immense delight to expand our 3G footprint in the region," Mahalanavis said.
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In 3G, Aircel has registered high growth in NE as its 3G subscriber base grew by 37 per cent in 2013 while 3G data revenue increased by 200 per cent, Mahalanavis said.
"Now our customers here can access live streaming videos, HD content, gaming, social networking and browsing at faster speed," he said.
Aircel has led the data revolution in India by launching Poket Internet which changed the way internet on mobile was perceived and accessed, he said.
Recently, Aircel launched some innovative 3G products in NE like video calling and unified data tariffs, Mahalanvis added.