"Airtel is set to launch 4G services across Jammu and Kashmir. Airtel has been consistently rated as fasted 4G network in the country. The launch will be a part of Airtel's network transformation initiative 'Project Leap'", a company spokesman said.
The existing customers can upgrade their existing 2G/3G sim cards with 4G ready USIMs completely free of cost at any Airtel retail outlet in over 70 towns and locations across Jammu & Kashmir, the company said.
With the USIM upgrade, customers can continue enjoying their existing 2G/3G services and can avail up to 10 GB free 3G data on their 4G enabled phones, he said.
Airtel 4G will allow customers to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images, he added.
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Bharti Airtel CEO J&K Raveendra Desai said, "We are inviting data savvy customers to be 4G ready with a simple upgrade to an Airtel USIM. We look forward to serving them with world-class services on India's widest 4G network."
Airtel was also the first operator in the country to deploy 'Carrier Aggregation' technology that combines capacities of spectrum in 2300 MHz (TD-LTE) and 1800 MHz (FD-LTE) and delivers data speeds on up to 135 Mbps with compatible handsets, he said.