Riding on the crest of "kaam bolta hai" (work speaks) slogan, Chief Minister Akhilesh Yadav, in his new role as the Samajwadi Party national president, announced a slew of schemes which prioritise development of the state.
The manifesto announced distribution of laptops, Kanya Vidya Dhan, Samajwadi Pension, laying of Purvanchal Expressway and establishing Janeshwar Mishra model villages besides improving helplines for police and women in distress.
"The manifesto is a 'sankalp' (pledge) to form future government," the 43-year-old SP chief said, exuding confidence that his party will sweep 300 of the 403 seats, far more than the 224 seats it had won in 2012.
A highlight of the 32-page manifesto carrying photographs of both Akhilesh and Mulayam, but no snap of Shivpal, was Samajwadi Kisan Kosh for farmers to purchase seeds and fertilisers, perhaps to match the Pradhan Mantri Kisan Bima Yojana.
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Akhilesh's aide Ramgopal Yadav were conspicuous by their absence from the stage shared by top SP leaders, though the party mentor arrived after the press conference was over, blaming the delay on chock-a-block traffic on roads leading to SP headquarters.
Mulayam later remained closeted with Akhilesh and his wife Dimple, both of whom returned on learning that he had finally reached after senior minister Azam Khan, who doubled up as mediator in recent days, rushed to the party patriarch's bungalow to bring him to the event where posters carried the photo of both father and son.
Releasing the manifesto, Akhilesh made a veiled attack on Prime Minister Narendra Modi for his 'achche din' promise and pilloried him, saying instead of getting good days, they were handed over 'jhadu' (broom) or making people perform yoga, and asked as to what happened to BJP's 'sab ka saath, sab ka vikas' slogan.
"People are desperately looking for those who had promised achche din," he said.
Akhilesh also ridiculed the previous BSP government as "patthar wali sarkar", accusing it of doing nothing except for installing stone statues of elephants, its election symbol.
"By mentioning our symbol elephant, Akhilesh has given free publicity and our party is grateful for this," she said and asked voters not to rely on the "tainted face of the head of the corrupt and criminal government".