The gala has been held annually in Giffoni Valle Piana since 1971, and highlights films and stars who appeal to children, reported Digital Spy.
Rickman has been selected as this year's recipient of the prestigious Francois Truffaut Award, which is named after the iconic French New Wave filmmaker who championed the Giffoni Film Festival.
He is being highlighted for his work as Severus Snape in the 'Harry Potter' film series, which has had tremendous appeal for children around the globe.
The 68-year-old actor will be given the prize at a special ceremony to be held on July 23.