Responding to the tragedy in Irkutsk, the Russian government also called for tighter regulation of the alcohol market.
The sale of lotions and tinctures containing alcohol has been on the rise in recent years as Russia has plunged into recession under the impact of Western sanctions and a slide in oil prices.
Poisonings caused by cheap surrogate alcohol are a regular occurrence, but the Irkutsk case was unprecedented in its scale.
Irkutsk's regional government said the victims had died of methanol poisoning after consuming the bath lotion. Officials said the bottles with the lotion were clearly marked with warnings that they weren't for internal use.
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The death toll has been growing quickly since the weekend, and reached 41, local prosecutor Stanislav Zubovsky said. At least 15 remain hospitalized in serious condition, officials said.
"It's an outrage, and we need to put an end to this," he said in televised remarks.
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