The 'It's Complicated' star, 54, wed the yoga teacher in New York in June, and after they have settled into their new life together he is keen for her to become a big name in the world of exercise, reported National Enquirer magazine.
"He really does want Hilaria to become this big yoga guru. He thinks she has the potential to start a fitness empire, which will include books, CDs, DVDs and high-end sports clothing for women.
"Hilaria is youthful, good looking and well-spoken. Alec has already put out feelers to NBC execs to see what they can do about getting her a gig on the 'Today' show. That could be her launching pad," said a source.
The 28-year-old beauty recently revealed Baldwin has managed to change himself since taking up yoga.
"He's looking great! Alec and I still like our dinners, even though he's lost a lot of weight. But yoga has really changed him.
"Before we met, he used to do what he calls 'middle-aged white man yoga.' Elements of yoga have definitely helped, but it's mostly nutrition and an overall lifestyle change. We stock up on blueberries, raspberries, and strawberries, almond milk, quinoa, almonds, and apples," she said.