All media has been actioned simultaneously to ensure

maximum impact. Speaking about the campaign, D. Ramakrishna, Creative Director, Cartwheel Creative Consultancy, said, "Insurance is all about settling claims efficiently and fairly when the need arises. Its a bit like a friend keeping a promise. We decided to use a simple human story about a promise, rather than one about insurance. After all, an insurance policy is pretty much like a promise." The commercial was produced by Lensflare Films and directed by Vijay Maurya. About ICICI Lombard General Insurance Company Ltd. ICICI Lombard GIC Ltd. Is a joint venture between ICICI Bank Limited, India's second largest bank with consolidated total assets of over USD 91 billion at March 31, 2012 and Fairfax Financial Holdings Limited, a Canada based USD 30 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management. ICICI Lombard GIC Ltd. Is the largest private sector general insurance company in India with a Gross Written Premium (GWP) of Rs 5,358 crore for the year ended March 31, 2012. The company issued over 76 lakh policies and settled over 44 laky claims and has a claim disposal ratio of 99% (percentage of claims settled against claims reported) as on March 31, 2012. The company has been conferred the "Golden Peacock Award 2012" for Corporate Social Responsibility, "Golden Peacock Innovation Award-2010" for Rashtriya Swasthya Bima Yojana. It also received the "Skoch Financial Inclusion Award-2011" in the micro finance category. The company has been conferred with 'NASSCOM - CNBC TV18 IT User Award 2010' for Best Technology Implementation in the Insurance Sector. It has been awarded CNBC Awaaz Consumer Award 2010 for being the 'most preferred brand' in the General Insurance category. ICICI Lombard Auto Insurance has been rated highest in customer satisfaction by J.D. Power Asia Pacific in India among 11 auto insurance providers. It was awarded Customer and Brand Loyalty award in the 'Insurance Sector - Non-Life' at the 3rd Loyalty awards, 2010 and the 'General Insurance Company of the Year' at the 11th Asia Insurance Industry Awards. ICICI Lombard allows instant policy issuance and renewal through its website https://bsmedia.business-standard.comwww.Icicilombard.Com for all retail insurance products including Car Insurance [https://www.Icicilombard.Com/motor-insurance/car-insurance.Cm s ], Health Insurance [https://www.Icicilombard.Com/health-insurance/complete-health -insurance.Cms ], Travel Insurance [https://www.Icicilombard.Com/travel-insurance/Single-Round-Tr ip.Cms ], Two Wheeler Insurance, Motor Insurance and Home Insurance. There are multiple payment options available including internet banking, credit card, debit card and cash card. For more details about the company, log on to the website http://www.Icicilombard.Com Primary Media Contact: Girish J Kalra, girish.Kalra@icicilombard.Com, 91-22-61961461. Secondary Media Contact: Suheil Merchant, suheil.Merchant@icicilombard.Com, 91-22-61961452. Source: ICICI Lombard GIC Ltd. PRN VSS 02201357 NNNN