Allen Solly aims to become Rs 1,000 crore brand by FY16

Allen Solly, part of Aditya Birla Group's Madura Fashions, aims to be a Rs 1,000 crore brand by FY16.
"In FY15, we are looking at Rs 800 crore topline from Rs 550 crore in the previous year," Allen Solly COO Sooraj Bhat said here today.
Allen Solly ranks third in terms of revenue among the seven to eight brands that the company owns in fashion and lifestyle segment, he said.
Bhat said the new sub-brand Solly Sport has partnered with Wimbledon for exclusive marketing casual-wear line.
He added that in FY15 the brand is expected to generate Rs 40 crore revenue and over the next three years it will expand to touch Rs 200 crore.

The company said it will not resort to discounts and bargains to push volumes, adding that online accounts for just 4 per cent of topline.
The company has 207 exclusive stores and it proposes to add 50-odd stores in the next year.