"Piku" writer Juhi Chaturvedi says she devotes a lot of time thinking about her characters rather than treating the material as something that needs to be "churned out" on demand.
Chaturvedi, who has also written the script of acclaimed movies such as "October" and "Vicky Donor", says her advertising career taught her that she should live with an idea for a while before committing it to paper.
"You could spend days in just thinking. Just because you've got one thought doesn't mean you pick up your laptop and start writing your story, draft or synopsis. Everything needs to be cooked, writing definitely slow.
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"Everybody can say everything. But is your character going to say everything? That you'll know only if you've spent enough time with your character, thought or story."
"On day-to-day basis, you don't think like this. It's only when you put yourself in a dark hole, go deep, is when something comes out. It's important to allow yourself to go that deep within yourself. Because there's a possibility that something very beautiful can come out of you which can connect with so many people and make sense for everyone."
"I don't think there's anything that's consistent other than the curtains that are drawn in the room and it's dark and there is a lamp because I don't want to know what time of the day it is... I don't want to know when the day turns into night and night into day."
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