"Counter Theft", is the first fiction to come out from the brand, which has sold over 90 million copies in 20 languages so far and is home to popular comics like Tinkle and Karadi Tales.
"With authentic writing and a gripping narrative style, the imprint will bring alive thrilling and rich tales from India's vast treasure trove of stories," publishers announced today.
Priced at Rs 225, "Counter Theft" will be available at all book stores from July 1 and is available for download as e-book from kindle, Ibook and Magster from July 7.
A series of novels are slated to come out every year with books filled with stories spanning both modern and ancient inspirations that "can be enjoyed by the young and old alike."
"We are collaborating with India's best writers to produce a diverse and rich tapestry of books, each unique and connected to the Indic story telling narrative," Iyer said.