Mohit Agarwal, a resident of Madhya Pradesh, suffered a heart attack at Panjtarni along the traditional 42-km Pahalgam-cave route in Anantnag district of South Kashmir and died while being shifted to hospital, they said.
Agarwal was on way to the 3,880 metre high holy cave shrine, housing the naturally formed ice-shivlingam.
On the first day of the yatra on July 2, a pilgrim from Delhi died of heart attack near Baltal along the shorter 12-km route in Ganderbal district.
"As many as 50,725 pilgrims paid obeisance at the holy cave. They included over 10,000 pilgrims who visited the cave shrine till 3 PM today," officials said.