"If you look back at the last few years of Amazon in India, we have focused on offering wide selection of goods at low prices, and fast and reliable delivery. We will replicate what Amazon has been doing in the US over the past 20 years. We will focus on enhancing our customer and seller experience," Amit Agarwal, Amazon India managing director told PTI today.
"India is a key market for Amazon, and we will work towards continuing to reduce operating costs for sellers backed by good logistics and fulfilment capabilities," Agarwal added.
Asked about continuing with discounting policies, he said they will offer low prices for consumers, and easy returns, by focusing on lowering costs for sellers through easy shipping policies, and fulfilment by Amazon (FBA), its warehouse-based delivery model.
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In the January-March quarter, Amazon India reported a 250 per cent increase in the number of sellers from the comparable quarter in 2015. The e-commerce player has over 85,000 registered sellers presently.
Currently, all e-commerce companies are in the process of complying with the recent guidelines on FDI in the sector, which stipulates that no single merchant can account for more than 25 per cent of sales in an online marketplace.