 "Amma calling voters, AIADMK launches \"mobile\" campaign")
Scaling up the party's electioneering, the ruling AIADMK has launched its "mobile phone campaign" in which Chief Minister Jayalalithaa seeks votes in a pre-recorded audio message.
In a two minute message, Jayalalithaa introduces herself and seeks vote for AIADMK's two leaves symbol for a "prosperous India ".
"I am your sister Jayalalithaa speaking," begins the message in which she urges the voters to choose AIADMK and press the two-leaves button on the ballot box.
The party also has a robust online presence and is active in social media like Facebook.
It's refurbished website urges electors to vote for it and has a tagline of "together, let's build a nation that thrives on peace, prosperity and progress".
In a two minute message, Jayalalithaa introduces herself and seeks vote for AIADMK's two leaves symbol for a "prosperous India ".
"I am your sister Jayalalithaa speaking," begins the message in which she urges the voters to choose AIADMK and press the two-leaves button on the ballot box.
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The AIADMK is already running an "LED campaign" in which huge screens mounted on trucks go around the constituencies informing the electorate of the achievement of Jayalalithaa government and pro-poor programmes it was implementing.
The party also has a robust online presence and is active in social media like Facebook.
It's refurbished website urges electors to vote for it and has a tagline of "together, let's build a nation that thrives on peace, prosperity and progress".